E-commerce Organizing and Wireframing
The Treasure Chest
As the sole UX designer and information architect, I was tasked with designing an e-commerce site for a fictional brick and mortar toy store. The Stakeholders' main concern was that the site must retain the store brand, a mom-n-pop feel, while expanding the customer base and balancing business needs. They also emphasized the importance of a clean design that would be navigationally intuitive.
The Treasure Chest /
Web App
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Role /
UX Designer
Student Project
Year /
2016
The Process
Iterations, sketches, flows. I began with stakeholder interviews and used the information to conduct competitive and comparative analyses. Having been provided a list of the top 100 selling items, I used open card sorting to create a basis for the site's navigation. I then created a site map a site map and user flows:
User Flows
Site Map
Through constant contact and iterations with the stakeholders, I developed wireframes that reflected the business needs and user goals.
Some Wireframes
